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Working Backwards

and Other Insights, Stories, and Secrets from Inside Amazon - 500 - 17773563

Taschenbuch von Colin Bryar und Bill Carr


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  • Information zum Autor
Working Backwards is an insider's breakdown of am*z**'s approach to culture, leadership, and best practices from two long-time, top-level am*z** executives.

Colin started at am*z** in 1998; Bill joined in 1999. In Working Backwards, these two long-serving am*z** executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of am*z** experience between them, much of it in the early aughts--a period of unmatched innovation that brought products and services including Kindle, am*z** Prime, am*z** Studios, and am*z** Web Services to life--Bryar and Carr offer unprecedented access to the am*z** way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.

With keen analysis and practical steps for applying it at your own company--no matter the size--the authors illuminate how am*z**'s fourteen leadership principles inform decision-making at all levels and reveal how the company's culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors' in-the-room recollections of what "Being am*z**ian? is like and how it has affected their personal and professional lives. They demonstrate that success on am*z**'s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices--shared here for the very first time.
Information zum Autor
Bill Carr joined am*z** in 1999 and spent more than fifteen years with the company. As Vice President of Digital Media, Bill launched and managed the company's global digital music and video businesses, including am*z** Music, Prime Video, and am*z** Studios. After am*z**, Bill was an Executive In Residence with Maveron, LLC, an early-stage, consumer-only venture capital firm. Bill later served as the Chief Operating Officer of OfferUp, the largest mobile marketplace for local buyers and sellers in the U.S. Today Bill is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at am*z**.

Colin Bryar joined am*z** in 1998 - four years after its founding - and spent the next twelve years as part of am*z**'s senior leadership team as am*z** grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. For two of his years at am*z**, Colin was "Chief of Staff" to Jeff Bezos, AKA "Jeff's shadow", during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff. After am*z**, he and his family relocated to Singapore for two years where Colin served as Chief Operating Officer of e-commerce company RedMart, which was subsequently sold to Alibaba. Colin is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at am*z**.