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Tim Cook

The Genius Who Took Apple to the Next Level - 1500 - 1517338

Taschenbuch von Leander Kahney

89981785
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Details
Artikel-Nr.:
89981785
Im Sortiment seit:
12.04.2019
Erscheinungsdatum:
16.04.2019
Medium:
Taschenbuch
Einband:
Kartoniert / Broschiert
Autor:
Kahney, Leander
Verlag:
Penguin LCC US
Imprint:
Portfolio
Sprache:
Englisch
Rubrik:
Wirtschaft
Management
Seiten:
303
Abbildungen:
8-PAGE B/W PHOTO INSERT
Gewicht:
374 gr
Beschreibung
Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011.

The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone."

But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success.

Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplacable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.
Information zum Autor
Leander Kahney, the bestselling author of Inside Steve's Brain , Jony Ive and Cult of Mac , has covered Apple for more than a dozen years. He is the former news editor of Wired.com, and now the editor of CultofMac.com.
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