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Machine, Platform, Crowd

Harnessing Our Digital Future - 300 - 12545847

Taschenbuch von Andrew Mcafee und Erik Brynjolfsson

88487023
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Details
Artikel-Nr.:
88487023
Im Sortiment seit:
19.10.2018
Erscheinungsdatum:
12.10.2018
Medium:
Taschenbuch
Einband:
Kartoniert / Broschiert
Autor:
Mcafee, Andrew
Brynjolfsson, Erik
Verlag:
Norton & Company
Sprache:
Englisch
Rubrik:
Literaturwissenschaft
Seiten:
416
Gewicht:
327 gr
Beschreibung
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.
Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.
Information zum Autor
Andrew McAfee is the co-director of the MIT Initiative on the Digital Economy and co-author of the best-selling The Second Machine Age and Machine, Platform, Crowd: Harnessing Our Digital Future. He and co-author Erik Brynjolfsson are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics.
Bilder