+49 (0) 541 / 40666 200

Sie erreichen uns Montag bis
Freitag von 8 bis 16 Uhr

 

Schreiben Sie uns eine Email oder benutzten eine andere Kontaktmöglichkeit
 Versandkostenfrei in Deutschland
Einkaufskorb
Keine Artikel
in Ihrem
Einkaufskorb

The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google - 300 - 11899392

Taschenbuch von Scott Galloway

87839091
Zum Vergrößern anklicken

9,59 €

(portofrei!, inkl. MwSt.)

Widerruf zu diesem Artikel
  • Details
  • Beschreibung
  • Information zum Autor
  • Bilder
Details
Artikel-Nr.:
87839091
Im Sortiment seit:
22.08.2018
Erscheinungsdatum:
04.09.2018
Medium:
Taschenbuch
Einband:
Kartoniert / Broschiert
Autor:
Galloway, Scott
Verlag:
Penguin LCC US
Imprint:
Portfolio
Sprache:
Englisch
Rubrik:
Wirtschaft
Management
Seiten:
336
Gewicht:
165 gr
Beschreibung
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER

am*z**, Apple, f*c*b**k, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Information zum Autor
Scott Galloway is a professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the "World's 50 Best Busi­ness School Professors" by Poets & Quants. His weekly y**tu*e series, "Winners and Losers," has generated tens of millions of views. This is his first book.
Bilder