+49 (0) 541 / 40666 200

Sie erreichen uns Montag bis
Freitag von 8 bis 16 Uhr

 

Schreiben Sie uns eine Email oder benutzten eine andere Kontaktmöglichkeit
 Versandkostenfrei in Deutschland
Einkaufskorb
Keine Artikel
in Ihrem
Einkaufskorb

Principles of Marketing, Global Edition

Taschenbuch von Philip T. Kotler und Gary Armstrong

82919555
Zum Vergrößern anklicken

nur 69,19 €

Sie sparen 3,25 € (4 %) gegenüber dem alten Preis von 72,44 €
(portofrei!, inkl. MwSt.)

Widerruf zu diesem Artikel
  • Details
  • Beschreibung
  • Bilder
Details
Artikel-Nr.:
82919555
Im Sortiment seit:
30.10.2017
Erscheinungsdatum:
28.10.2018
Medium:
Taschenbuch
Einband:
Kartoniert / Broschiert
Auflage:
17. Auflage von 2018
17. Auflage
Autor:
Kotler, Philip T.
Armstrong, Gary
Verlag:
Pearson
Imprint:
Pearson Higher Education
Sprache:
Englisch
Rubrik:
Wirtschaft
Werbung, Marketing
Seiten:
736
Gewicht:
1604 gr
Beschreibung
For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Bilder