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The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - 9999 - 226577

Taschenbuch von Eric Ries

82680766
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Details
Artikel-Nr.:
82680766
Im Sortiment seit:
19.10.2017
Erscheinungsdatum:
17.10.2017
Medium:
Taschenbuch
Einband:
Kartoniert / Broschiert
Autor:
Ries, Eric
Verlag:
Random House LCC US
Imprint:
Crown Business
Currency
Sprache:
Englisch
Rubrik:
Wirtschaft
Wirtschaftsratgeber
Seiten:
336
Gewicht:
269 gr
Beschreibung
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Information zum Autor
ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times , the Wall Street Journal , the Harvard Business Review , the Huffington Post , and many blogs. He lives in San Francisco.
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