Allg. u. vergl. Sprachwiss.
What are signs and codes?
How does connotation work?
What can semiotics teach us about representation and reality?
What tools does it offer for analysing texts and cultural practices?
Who are Saussure, Peirce, Jakobson, and Barthes - and why are they important?
This new edition of Semiotics: the Basics provides an engaging and accessible introduction to this field of study, and is a must-have for anyone coming to semiotics for the first time.