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Sprint

How to Solve Big Problems and Test New Ideas in Just 5 Days - 300 - 6862786

Taschenbuch von Jake Knapp , John Zeratsky und Brad Kowitz

77411402
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Details
Artikel-Nr.:
77411402
Im Sortiment seit:
01.03.2016
Erscheinungsdatum:
08.03.2016
Medium:
Taschenbuch
Einband:
Kartoniert / Broschiert
Autor:
Knapp, Jake
Zeratsky, John
Kowitz, Brad
Verlag:
Simon + Schuster Inc.
Sprache:
Englisch
Rubrik:
Wirtschaft
Management
Seiten:
274
Gewicht:
470 gr
Beschreibung
From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. A practical guide to answering business questions, SPRINT is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.
Information zum Autor
Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world's tallest designers.

John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at y**tu*e and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.

Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of "design partner" at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
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