- Dr Peter Lugosi, Oxford Brookes University
"Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended."
- Professor Roy C. Wood, University of Macau
Bob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project.
With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings.
A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.
Research Philosophies and Schools of Thought
Developing the Research Proposal and Plan
Sourcing and Reviewing the Literature
Developing the Conceptual Framework
Choosing the Empirical Research Design
Collecting the Empirical Data
Analysing Quantitative Data
Analysing Qualitative Data
Writing Up the Research Project