- Information zum Autor
Im Sortiment seit:
revised and expanded edition
Ingram Publisher Services
Harvard Business Publishing
Previously published under title: Ultimate question.
Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect , published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company's New York office and head of the firm's global Customer Strategy and Marketing practice.
"This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published "The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World", an updated and expanded version of "The Ultimate Question". The original lit the spark for the Net Promoter fire in 2006." -- "CRM" magazine
"wonderful new book" - FORBES.com
"A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." - 800 CEO READ