+49 (0) 541 / 40666 200

Sie erreichen uns Montag bis
Freitag von 8 bis 16 Uhr

 

Schreiben Sie uns eine Email oder benutzten eine andere Kontaktmöglichkeit
 Versandkostenfrei in Deutschland
Einkaufskorb
Keine Artikel
in Ihrem
Einkaufskorb

Switch

How to Change Things When Change is Hard - 100 - 187306

Taschenbuch von Chip Heath und Dan Heath

70525934
Zum Vergrößern anklicken

nur 14,09 €

(portofrei!, inkl. MwSt.)

Widerruf zu diesem Artikel
  • Details
  • Beschreibung
  • Information zum Autor
  • Bilder
Details
Artikel-Nr.:
70525934
Im Sortiment seit:
13.05.2011
Erscheinungsdatum:
03/2011
Medium:
Taschenbuch
Einband:
Kartoniert / Broschiert
Autor:
Heath, Chip
Heath, Dan
Verlag:
Random House UK Ltd
Imprint:
Random House Business Books
Sprache:
Englisch
Rubrik:
Wirtschaft
Management
Seiten:
305
Herkunft:
GROSSBRITANNIEN (GB)
Gewicht:
228 gr
Beschreibung
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
Information zum Autor
Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick , Switch , Decisive, and The Power of Moments . Their books have sold over two million copies worldwide and have been translated into thirty-three languages.
Bilder