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Der Tipping Point
Little, Brown Book Group
An analysis of how social problems develop, which provides a new way of viewing everyday experiences, and seeks to enable us to develop strategies for everything, from raising a child to running a company. *Also appeared in April Buyer's Notes*
The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.
Malcolm Gladwell is a writer for the New Yorker and the author of several other bestsellers, including Outliers and Blink.
Gladwell argues that many contemporary problems - from crime to teenage delinquency and traffic jams - behave like epidemics that are capable of sudden and dramatic changes in direction. Yet the right intervention at just the right time - the Tipping Point - can start a cascade of change and provide a method for developing strategies for everything from raising a child to running a company.